Usability testing reduces errors, minimizes IT change requests and helps ensure users understand and can use our products. It’s a mistake to think design has to be almost production-ready to be tested. Test ideas, test sketches, test digital, test services. Test early, iteratively and often.
Tesco, a UK supermarket chain has 3 rules for innovation: The first is that innovation must in some way be better for customers; second is that it should ultimately prove cheaper for Tesco; and, finally, the innovation must make things simpler for staff. Innovators within Tesco are made accountable for simplicity — and this does […]
Usability war stories hit the news twice yesterday. The first report detailed a software project gone bad in NSW hospital emergency departments. Its worth reading for its examples of non-existentÂ user research practices, and the clear failing to gather the requirements and define the business rules specific to the audience and environment the software was designed […]