Service design The internet the world

Billboard shopping comes to Australia via Sportsgirl

QR codes – they seem like a good idea, yet their implementation is often shallow and clumsy. Tesco have certainly shown what can be done with QR codes building a shopping experience at train stations in South Korea. Now Sportsgirl are bringing the experience to Australia with a shopping billboard in Chappel Street Melbourne, as […]

Service design

Customers use of mobile devices translates directly into efficiency gains and profits for Dominos pizza via SMH

An article in today’s SMH about the Domino’s food chain struck me as quite significant. Customers’ increased use of mobile devices when ordering has resulted in efficiency gains and increased profits for the business. Customers’ use of devices when ordering has: increased products sold per transaction increased efficiency due to improved accuracy of orders as […]