Rachel Nickless writes One in five job seekers say they would turn down a job if it did not provide access to social media such as Facebook, according to a paper released by recruitment giant Hays yesterday. A survey of 870 employers and job candidates for the white paper, Tomorrowâ€™s Workforce, found that half of […]
Who owns the Twitter followers of an account when they were amassed during an employee’s tenure at a company? A case popped up in the news today on SMH (originally published in the New York Times).
So the topic of the evening was meant to be Social media and the music industry but that’s not quite what we got. Everyone talked about the revenue/rights quandary but there was no real talk of how they were strategising for the digital age. Except for Sam Buckingham, a singer songwriter who has leveraged social […]
Having worked for a company behind open source software, I know how important community conduct is, on forums and other channels. In fact it was something that Geoff, as FarCry product evangelist had to (and I’m sure still does) moderate closely. This interaction between products and users is vital in fostering closer relationships between companies […]
Social media and mobile phones are the communication and organising tool of this moment. As you well know these tools have been important factors in recent events like the Arab Spring andÂ the London Riots. So I thought it an apt time to reflect on old school comms. I found this telegram from 1980 on a […]
An interesting thing happens when the speakers at Social Media Club donâ€™t hit their mark. The speakers were talking about engagement but theyÂ weren’tÂ getting any. The error they made was misjudging their audience as amateurs who needed to be shown how itâ€™s done. They should have known that this is an audience of social media marketers […]