Advertising, sponsorship and affiliate marketing were trumped on the night by reps skilled and able to package bloggers and sell influence.
An interesting thing happens when the speakers at Social Media Club donâ€™t hit their mark. The speakers were talking about engagement but theyÂ weren’tÂ getting any. The error they made was misjudging their audience as amateurs who needed to be shown how itâ€™s done. They should have known that this is an audience of social media marketers […]
The evening began with a video, then an infographic. The speaker, Facebook evangelist Paul Borrud awarded generous prizes to reinforce the stats: 62% of users log in everyday Average usage is 27 visits per user per month 3 billion photos are uploaded per month globally Then a history lesson: The 90s web was organised around […]
John Johnston, Social Strategist of original Earth Hour strategy The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. People, organisations and creative agencies took up the cause; the latter happy to have the opportunity to work with an open brief. […]
Bernard Salt and Rebecca Huntley were guests at the last Social Media Club earlier this month. They presented their research on how Gen x and Gen y represent themselves online. Two themes emerged in the research: superficiality and authenticity. The research found that Gen y are not, as some might think, uncritical of their use […]