Product design The Work Experience

Do you have a Chief Ideas Officer?

GE launched an interesting campaign site recently on “creative innovation” with short videos including an interview with Edward de Bono who talks innovation; namely: about simplification being a skill about the need to make someone responsible for simplicity about someone needing to be responsible for innovation  – and their remit being to connect those with […]

Service design The Work Experience

The importance of making it simple for staff

Tesco, a UK supermarket chain has 3 rules for innovation: The first is that innovation must in some way be better for customers; second is that it should ultimately prove cheaper for Tesco; and, finally, the innovation must make things simpler for staff. Innovators within Tesco are made accountable for simplicity — and this does […]