Everything has changed post-COVID-19 – How can fieldwork continue now that researchers cannot simply go to participants homes? Dr Deborah Lupton asked this question to her Twitter and academic community and created a resource â€“ Doing fieldwork in a pandemic full of alternative methods. She shared this in a fully subscribed webinar hosted by QRS international.
Debriefing as soon as possible after your research encounter is vital. Push yourself beyond first impressions with these 10 questions.
Ethnography for Marketers: A Guide to Consumer Immersion was recommended to me in 2007, I finally got round to reading it in 2010 and the other day I revisited the copious notes I took. This is a book about ethnography, research, projects and design. But why write a blog post that is a book review? […]