Categories
The Work Experience

Mr and Mrs Rude in the workplace

… There are benefits to rudeness … that is, for those who perpetrate it. In a study conducted by a trio of American universities last year, it was discovered that rude men earn 18 per cent more than “agreeable” men, while rude women earn 5 per cent more than nice women. The study comprised 10,000 […]

Categories
The Work Experience

AsOne – Archetypes. Which one are you? Which one do you work for?

via asone.org I’ve just stumbled upon this framework for management from a summer reading list on SMH. This page has a cute little tool for you to identify what type of team you are in. Nice teaser on the book, now on the reading list.

Categories
Miscellaneous

Persona Marketing

I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think […]