Mel Flanagan from Nook studios at IXDA Sydney sharing studies and approach for the design of services starting with content
Should you be defining a minimum viable product, or a minimum viable experience?
There are all kinds of customer or user journeys. Estimating how long and what is needed to define one depends on what you are trying to do and in what time. Here are some guidelines to the different ways of creating journeys and the trade-offs of each approach.
Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who […]
Getting the participant to recall granular details is vital to a successful Jobs to be Done switch interview. Using a customer journey model as a tool during the interview can help track the story and get the interviewee to unwind to the very beginning.
Bruce Temkin spoke at the inaugural CXPA Australian meeting about the evolution of CX Management and made a rally cry for the profession to co-develop a core set of repeatable processes and procedures.