Debriefing as soon as possible after your research encounter is vital. Push yourself beyond first impressions with these 10 questions.
What are your tools when your conducting research? Do you just take notes? Do you sketch? These are my tools for recording field research.
Ethnography for Marketers: A Guide to Consumer Immersion was recommended to me in 2007, I finally got round to reading it in 2010 and the other day I revisited the copious notes I took. This is a book about ethnography, research, projects and design. But why write a blog post that is a book review? […]
Got some time and some budget to dig deep? Here are some lessons learned on diary studies.