“UX proponents tell tall tales about how good design really takes place. Bottom-up, evidentiary design implies that the designer is ultimately unnecessary, a mere facilitator who draws out a solution from the collective… And top-down, genius design becomes indistinguishable from salesmanship. As a result, design dissolves into other, more established disciplines like business intelligence, product […]
This week the Australian government announced that it would be the first country in the world to enforce that cigarettes be sold in plain packaging. The tobacco industry will of course mount a legal challenge but I am more curious about how they will respond to the design challenge. How can a brand with no colours, mark, typography or imagery distinguish itself? I suspect that tobacco shops will start selling more branded cigarette tins and I expect that the tobacco companies will start giving away promotional and durable packets within weeks if they are able.