Getting to the why without asking why in user testing or design research is harder than it sounds. If you’ve ever struggled to find the right words to get participants to open up, try these words instead.
Debriefing as soon as possible after your research encounter is vital. Push yourself beyond first impressions with these 10 questions.
Ethnography for Marketers: A Guide to Consumer Immersion was recommended to me in 2007, I finally got round to reading it in 2010 and the other day I revisited the copious notes I took. This is a book about ethnography, research, projects and design. But why write a blog post that is a book review? […]