Categories
Service design

How long does a customer journey map take to make?

There are all kinds of customer or user journeys. Estimating how long and what is needed to define one depends on what you are trying to do and in what time. Here are some guidelines to the different ways of creating journeys and the trade-offs of each approach.

Categories
Events Service design

The evolution of CX

Bruce Temkin spoke at the inaugural CXPA Australian meeting about the evolution of CX Management and made a rally cry for the profession to co-develop a core set of repeatable processes and procedures.