Erietta Sapounakis

Product Development + UX | CX + Service Design

Notes on design, product, collaboration
and reports from industry meet-ups

  • Post secret on paper, via app, not so much

    In 100 Things Every Designer Needs to Know About People (New Riders Voices That Matter 2011) Susan Weinschenk, PH.D. quotes an interesting study that investigated if honesty varied according to the communication medium. Charles Naquin (2010) from DePaul University … conducted research on honesty in people when using email versus pen and paper. In one…

  • Service design drinks 12 with Marc Stickdorn

    Marc Stickdorn is an academic and author of This is Service Design Thinking so we were more than lucky to have him address the group. Stickdorn teaches to both design and business students. A theme of the night was working and communicating across disciplines, with these two important requirements: Stickdorn quizzed us on product versus service,…

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  • The importance of making it simple for staff

    Tesco, a UK supermarket chain has 3 rules for innovation: The first is that innovation must in some way be better for customers; second is that it should ultimately prove cheaper for Tesco; and, finally, the innovation must make things simpler for staff. Innovators within Tesco are made accountable for simplicity — and this does…

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  • Design research bible

    Ethnography for Marketers: A Guide to Consumer Immersion was recommended to me in 2007, I finally got round to reading it in 2010 and the other day I revisited the copious notes I took. This is a book about ethnography, research, projects and design. But why write a blog post that is a book review?…

  • Toko say no to the design copy culture – Insight #08

    I love a good critique so I left the October Insight talk [web archive] featuring Dutch design duo Toko well sated. They reflected on their career; taking risks, both professional and personal (they moved their lives to Australia almost on a whim) and the state of the design industry. Reference is not concept Theirs was a…

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  • Vince Frost A design for life. Insight #07

    The brief for the night from Australian Infront to Vince Frost was not to present a portfolio but to talk about something broader, deeper. Specifically, how has he stayed in business for such a long time?  How has he stayed creatively relevant? How does he do this with a large team (30-35)? The result was…

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  • Social media marketing your product

    The topic at last week’s Product Maven’s focused on social media marketing. Presentations came from Enjel Phoon, a lawyer whose firm recruited on twitter, the developer and entrepreneur behind product marketplace Blue Parcel, and PR consultant Roger Christie. Lessons learned: Leverage channels that will surprise your audience. “Fish where the fish are swimming”. Delve into metrics to…

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  • Sebastian Chan on Museums for the Next Generation Part 3: Gaining staff acceptance of new initiatives

    Over the course of this year I have worked on several service design projects for staff, so staff engagement has become a particular area of interest for me. My previous 2 posts have been on the talk I saw Sebastian Chan present at Australian Infront’s Insight series. Sebastian Chan has been the web manager at…