Erietta Sapounakis

Product Development + UX | CX + Service Design

Notes on design, product, collaboration
and reports from industry meet-ups

  • What’s love got to do with MVPs?

    At the Sydney Agile Business Analysts & Product Owners meetup Erwin van der Koogh set about educating and dispelling some myths about the emerging and illusive term — the Minimum Viable Product, or MVP. So what isn’t an MVP? It is a product, whether built or prototyped or simulated that is designed to get a market signal to…

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  • JTBD for Health meetup wrap-up

    Last Monday saw a great crowd of almost 30 people turn up at Brain Mates to hear Justin Sinclair of Neo speak about a health case study at the JTBD Sydney Meetup. Justin shared how Jobs-to-be-Done research was applied to investigate customer needs and behaviour when choosing a health provider. His client had hit a…

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  • Meetup wrap up: Product Roadmaps, what are they good for? at Product Talks

    I’ve not yet been responsible for a roadmap but I have certainly fed information into them, so I was very keen to check out yesterday’s meetup and hear from a panel who disagreed and agreed on the merit and use or uselessness of product roadmaps. The panellists were Michael Pearson, Director Product & e-commerce at…

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  • How long does a customer journey map take to make?

    There are all kinds of customer or user journeys. Estimating how long and what is needed to define one depends on what you are trying to do and in what time. Here are some guidelines to the different ways of creating journeys and the trade-offs of each approach.

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  • Jobs to be Done Sydney #4 Interview workshop

    Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who…

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  • What is design research data?

    Are you recording enough after customer research encounters? Noting behaviours, attitudes, and context during research encounters uncovers rich findings and helps to tell compelling customer stories. Just recounting what was said misses important data. Sometimes designers and researchers return from field trips with written notes of what was said as the only record of their encounters.…

  • Deconstructing a Jobs to be Done switch interview

    Getting the participant to recall granular details is vital to a successful Jobs to be Done switch interview. Using a customer journey model as a tool during the interview can help track the story and get the interviewee to unwind to the very beginning.

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  • Jobs to be Done Sydney meet-up

    I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be…

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