Erietta Sapounakis

Product Development + UX | CX + Service Design

Thoughts on design, product, collaboration
+ reports from industry meet-ups

  • “The thing I have noticed is that when the anecdotes and the data disagree, the anecdotes are usually right”

    I was struck in this article, at how much importance is placed on direct customer feedback, particularly for a data driven company.

  • The Heretics Guide to Management book review

    Skip the hype cycle, recognise your biases and default position as well as other’s biases and default positions to look at problems in context of their changing conditions. This is the overriding message of The Heretics Guide to Management by Paul Culmsee and Kailash Awati. This book was recommended to me by a sage and savvy…

  • Learning through making

    Usability testing reduces errors, minimizes IT change requests and helps ensure users understand and can use our products. It’s a mistake to think design has to be almost production-ready to be tested. Test ideas, test sketches, test digital, test services. Test early, iteratively and often.

  • Pushing beyond the MVP

    Should you be defining a minimum viable product, or a minimum viable experience?

  • What’s love got to do with MVPs?

    At the Sydney Agile Business Analysts & Product Owners meetup Erwin van der Koogh set about educating and dispelling some myths about the emerging and illusive term — the Minimum Viable Product, or MVP. So what isn’t an MVP? It is a product, whether built or prototyped or simulated that is designed to get a market signal to…

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  • JTBD for Health meetup wrap-up

    Last Monday saw a great crowd of almost 30 people turn up at Brain Mates to hear Justin Sinclair of Neo speak about a health case study at the JTBD Sydney Meetup. Justin shared how Jobs-to-be-Done research was applied to investigate customer needs and behaviour when choosing a health provider. His client had hit a…

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  • Meetup wrap up: Product Roadmaps, what are they good for? at Product Talks

    I’ve not yet been responsible for a roadmap but I have certainly fed information into them, so I was very keen to check out yesterday’s meetup and hear from a panel who disagreed and agreed on the merit and use or uselessness of product roadmaps. The panellists were Michael Pearson, Director Product & e-commerce at…

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  • How long does a customer journey map take to make?

    There are all kinds of customer or user journeys. Estimating how long and what is needed to define one depends on what you are trying to do and in what time. Here are some guidelines to the different ways of creating journeys and the trade-offs of each approach.

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