Erietta Sapounakis

Product Development + UX | CX + Service Design

Thoughts on design, product, collaboration
+ reports from industry meet-ups

  • Mumbrella’s Twitter Policy

    Focal Attractions are the publishers of Mumbrella, an online magazine for media and marketing news. They revealed in the MX rag yesterday that they plan to put a clause, claiming ownership of tweets, in employees contracts. The reason why is because: an employee’s work-identified posts fell somewhere between their little black book and the firm’s […]

  • Persona Marketing

    I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think […]

  • Critical Voices

    Radio National’s Media Report had a panel discuss why so much online interaction ends up aggressive and polarised. I talk about this discussion and the thoughts of art critic Christy Lange in her editorial on the difference in writing for print and blogs and the nature of blogging.

  • webDU 2009 — Year of the Prototype

    May 21 and 22 was the 7th webDU and my 3rd as part of the Daemon team who organise the event. WebDU is a technology conference. Amongst all the code and whiz bang-ery this year was an entire track dedicated to the consulting and planning side of projects: Team/UX (user experience). The room was packed for the whole two days. As a non developer, the theme I took away from webDU 2009 was prototyping. Delivering prototypes be it a wireframe or design, that are closer to the final web page or web application.

  • Presenting Design

    The design process can be gruelling and clients, particularly internal clients rarely take responsibility for mistakes. Colour, pretty pictures, fancy fonts, all get in the way of proofing the actual content. Test the content, verify the feedback and hopefully reduce the risk and angst of the design process. Here are my six steps to the design process.

  • Pagination Patterns and Losing Time in Facebook

    Do you ever get on Facebook, planning only to update your status, check out a few groups, and instead find yourself stuck in there? I do. I lose track of time. It could because the content is so compelling but I blame the pagination.

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