Erietta Sapounakis

Product Development + UX | CX + Service Design

Notes on design, product, collaboration
and reports from industry meet-ups

  • Service Design Drinks 8: Jeremy Walker, Service Design Innovation Coach, BT Financial Group, 17 January 2011

    I have just come off the back of a service design project so Jeremy Walker’s presentation at Service Design Drinks 8, brought home more than a few familiar experiences. It also made me think back to my few years in sales—but more on that later. In a nutshell Jeremy argued: Mine the data available, your…

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  • Getting people to talk

    I came across this video today made in 2008 by students from the IIT Institute of Design. It introduces design research and contextual inquiry and demonstrates what not to do when interviewing people. If your keen for tips on what makes or breaks a research session, its well worth watching. Related posts: What raw research…

  • Service Design Drinks 6: Can we design our industry?

    Melis Senova began her presentation with this premise: if you interpret every choice as a design decision, you can look at your life as a designed experience. And concluded: if we all design our lives, can we design our industry? Her presentation was a challenge to apply the principles and characteristics of user experience  design…

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  • Lessons learned from not for profits: Social Media Club 13 September 2010

    John Johnston, Social Strategist of original Earth Hour strategy The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. People, organisations and creative agencies took up the cause; the latter happy to have the opportunity to work with an open brief.…

  • Sorting the you from the unreal you: Social Media Club 10 August 2010

    Bernard Salt and Rebecca Huntley were guests at the last Social Media Club earlier this month. They presented their research on how Gen x and Gen y represent themselves online. Two themes emerged in the research: superficiality and authenticity. The research found that Gen y are not, as some might think, uncritical of their use…

  • Over the Bounding Main: Eriettas Top Ten Questions about Channel Swimming

    I put my juvenile interviewing skills to use by asking my friend and UX pro Dori Miller why she is planning to swim a double crossing of the English Channel.  Thats right, Dori plans to swim to France and then back again and all for a good cause. Check out her answers to such probing questions as…

  • Pass the mike: Social Media Women 13 July 2010

    I will admit, when the evening began with everyone in the room passing the mike and giving their elevator pitch, I was worried. There were over 60 women in the room and, one by one, they shared their name, job, employ—in many cases their own small business—and their twitter handle. I feared it would take all…

  • Service Design Drinks 5: Touch-point workshops and what role does the service designer play in implementation?

    The talks couldn’t have been more different at this weeks service design drinks. Stephen Cox, Customer Experience Manager at Westpac opened the night with a presentation on touch-point workshops. Janna DeVylder from Meld Studios invited the audience to ponder whether the service designer has a role to play in the execution of projects. The first…

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