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Side Projects

Pushing beyond the MVP

Should you be defining a minimum viable product, or a minimum viable experience?

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Service design Side Projects

Considering customer efficiency in experiences

There’s efficiency and there’s experience. Last month I published an article for UX Mag on the subject of customer efficiency. It opens with a story about the Melbourne trams. It’s conductors were replaced by machines in an efficiency drive. However the efficiency of customers and of the service required consideration around tasks beyond ticket purchase. Conductors […]

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Side Projects

Rev head leet speak

My most recent book PL8s is a collection of car number plates. It’s my second attempt at the book, after changing the cover design, and accounting for some issues experienced on my first go. Why number plates? For the hell of it and because I love making collections and lists of things. I also think […]

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Side Projects

La la love you (tribute)

La la love you (tribute), originally uploaded by erietta. Missing playing around in Illustrator, and it’s raining, so I thought I would finish this little idea I had when I saw the Pixies play Doolittle live.

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Side Projects

My Blurb book’s back

I received my second book made by Blurb in the post the other day. This was the first book I had made that was a black and white text, 5″ x 8″ paperback. I ordered one hard cover with dust jacket and a couple of paperbacks. I was well impressed by the paper quality and the binding. The […]

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Side Projects

My first Blurb book

Hereford Street and Surrounds was made with my boyfriend and housemates for a friend’s 50th birthday. All four of us contributed to the photos on an afternoon running around Glebe and Forest Lodge. I then did minor Photoshop tweaking and layout. Pretty easy stuff, for great effect.