Mel Flanagan from Nook studios at IXDA Sydney sharing studies and approach for the design of services starting with content
I was struck in this article, at how much importance is placed on direct customer feedback, particularly for a data driven company.
There are all kinds of customer or user journeys. Estimating how long and what is needed to define one depends on what you are trying to do and in what time. Here are some guidelines to the different ways of creating journeys and the trade-offs of each approach.
The Good Design Awards have a new website and are open for submissions. Interestingly, there are two new categories recognising the expanding role and remit of design: Social Innovation and Business Model Design. The awards will tie in with the VIVID Festival later in the year so stay tuned for more announcements.
A little bit like IDEO’s HCD connect British Council have announced a new competition for social, creative and critical thinkers to tackle set challenges.
Interesting to see Dymocks appropriate Ideo’s “Keep the Change” program for the Bank of America as a fundraising initiative. (Having said that I am only assuming they have taken inspiration from it.) If you haven’t heard of the program it’s a classic case study in Design Thinking. Based on ethnographic research they applied an existing […]