Getting the participant to recall granular details is vital to a successful Jobs to be Done switch interview. Using a customer journey model as a tool during the interview can help track the story and get the interviewee to unwind to the very beginning.
I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be […]
There are some Â great UX/UCD resources online — my favourites to date have been Service Design Tools and more recently UX Mastery. But today I was knocked out by the phenomenal effort to define and encapsulate design research activities in a cohesive project framework. It was all revealed by a rather innocuous tweet that did […]
Earlier this year I was on a project where I had to repurpose another team’s design research. My job was to make a set of task models. I had research findings, personas, and some other stuff available to me but I needed more detail. I propose delivering some of the raw research alongside formal deliverables so anyone in the future can pick up your research and extract from it what they need at the time.
Getting to the why without asking why in user testing or design research is harder than it sounds. If you’ve ever struggled to find the right words to get participants to open up, try these words instead.
Debriefing as soon as possible after your research encounter is vital. Push yourself beyond first impressions with these 10 questions.