Everything has changed post-COVID-19 – How can fieldwork continue now that researchers cannot simply go to participants homes? Dr Deborah Lupton asked this question to her Twitter and academic community and created a resource â€“ Doing fieldwork in a pandemic full of alternative methods. She shared this in a fully subscribed webinar hosted by QRS international.
That my team â€” a design team â€” does research, has at times confused colleagues unfamiliar with design methods …
A list of resources I frequent for strategy, collaboration, research and design practice. Updated every now and again.
Last Monday saw a great crowd of almost 30 people turn up at Brain Mates to hear Justin Sinclair of Neo speak about a health case study at the JTBD Sydney Meetup. Justin shared how Jobs-to-be-Done research was applied to investigate customer needs and behaviour when choosing a health provider. His client had hit a […]
Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who […]
Are you recording enough after customer research encounters? Noting behaviours, attitudes, and context during research encounters uncovers rich findings and helps to tell compelling customer stories. Just recounting what was saidÂ misses important data. Sometimes designers and researchers return from field trips with written notes of what was said as the only record of their encounters. […]