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Design Product design Research

Ethnography Makes Products

That my team — a design team — does research, has at times confused colleagues unfamiliar with design methods …

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Events Product design Research

Jobs to be Done Sydney #4 Interview workshop

Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who […]

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Product design

Stan app dead end for curious new customers

I’m looking forward to seeing what Stan, Presto, and of course Netflix have to offer avid Australian movie and TV watchers like myself. I’m a ripe candidate for all of these new services: I don’t subscribe to Foxtel (can’t get cable at home), I haven’t bothered to bypass geo-location blocks to access US Netflix, I […]

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Events Product design Research

Deconstructing a Jobs to be Done switch interview

Getting the participant to recall granular details is vital to a successful Jobs to be Done switch interview. Using a customer journey model as a tool during the interview can help track the story and get the interviewee to unwind to the very beginning.

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Events Product design Research

Jobs to be Done Sydney meet-up review

I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be […]

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Design Product design

Facebook chat bubble – here, there and with extra instructions

As a follow up to an earlier post I am happy to report that the Facebook chat bubble copy has changed. For all the details and screenshots I have updated the original post.