Last Monday saw a great crowd of almost 30 people turn up at Brain Mates to hear Justin Sinclair of Neo speak about a health case study at the JTBD Sydney Meetup. Justin shared how Jobs-to-be-Done research was applied to investigate customer needs and behaviour when choosing a health provider. His client had hit a […]
Iâ€™ve not yet been responsible for a roadmap but I have certainly fed information into them, so I was very keen to check out yesterdayâ€™s meetup and hear from a panel who disagreed and agreed on the merit and use or uselessness of product roadmaps. The panellists were Michael Pearson, Director Product & e-commerce at […]
Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who […]
The Good Design Awards have a new website and are open for submissions. Interestingly, there are two new categories recognising the expanding role and remit of design:Â Social Innovation and Business Model Design. The awards will tie in with the VIVID Festival later in the year so stay tuned for more announcements.
Getting the participant to recall granular details is vital to a successful Jobs to be Done switch interview. Using a customer journey model as a tool during the interview can help track the story and get the interviewee to unwind to the very beginning.
I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be […]