Hi, I’m Eri

… short for Erietta. My work creates a shared understanding of customer needs and problems to help teams collaborate and develop better products and services. I have managed programs, led teams, and been hands-on in service design, product development, UX, digital design, customer research, and design thinking projects across industries including retail, telecommunications, finance, and not-for-profit.

Thanks for spending some time here.
Erietta Sapounakis

Career snapshot

THE ICONIC
Head of User Experience
Dec 2020 – Present
THE ICONIC is Australia’s largest fashion and lifestyle e-commerce retailer. 

Uniting NSW & ACT
Head of Customer Experience
Jun 2018 – Jun 2020
Uniting is the not-for-profit services arm of Uniting Church delivering 550 services to ~48k people across aged-care, retirement living, disability and community services.

Telstra
Design manager and lead across research, innovation, and product development projects
Jan 2014 – Jun 2018
Projects highlights included the development of the hybrid modem, NBN+ Digital Transformation, and field research for network usage, and safety and security

CXCO
Senior Customer Experience Consultant
Mar 2012 – Dec 2013
Clients included Expedia, Toyota, ING Direct, NBN Co, Bauer Media, and Commonwealth Bank.

Different
Experience Architect (Customer experience research and strategy)
Nov 2009 – Feb 2012
Clients included Foxtel, Network 10, Westpac Group, St George, and Rabo Bank.

Daemon Internet Consultants
Producer (UX design and production)
Aug 2006 – Oct 2009
Clients included BlueScope Steel, The Australian Olympic Committee, The Tax Institute of Australia, Australian Museum, UNSW, Salvage Sale (USA), Mayo Clinic (USA).

Cyberworx
Graphic and web designer
Oct 2003 – Aug 2006
Clients included Labor Council of New South Wales and Recollections Homewares.