“Slowing down the growth”

“The faster a business grows the faster it dies also … We decided to put ourselves on a growth program … so all decisions from then on were made as if we were going to be here a hundred years from now. Slowing down the growth, saying no to a lot of opportunities and just being more responsible.” —  How I Built This – Patagonia: Yvon Chouinard

By Erietta Sapounakis

Design manager & human centred designer. I write about design practice and report back on agile, UX, digital, service design and other meet-ups that I go to in Sydney.