Interesting to see Dymocks appropriate Ideo’s “Keep the Change” program for the Bank of America as a fundraising initiative. (Having said that I am only assuming they have taken inspiration from it.)
If you haven’t heard of the program it’s a classic case study in Design Thinking. Based on ethnographic research they applied an existing customer behaviour, of rounding up transactions to the nearest dollar,Â as a way to encourage people to save into a transaction account.
Check it out, and maybe buy a book at Dymocks too.
Dymock’s children’s charitiesÂ http://dcc.gofundraise.com.au
Ideo’s case studyÂ http://www.ideo.com/work/keep-the-change-account-service-for-bofa/
Fast Company Ideo’s profileÂ http://m.fastcompany.com/713911/fast-50-2008-ideo