OK so this might start sounding like an advertorial real quick. I organised a 28 Degrees Master Card to use as my travel money card after reading Choice Magazine’s 2012 awards. Seems like they want to retain that customer mantle. My last email from them included a message that they will illuminate the consequences of only paying minimal monthly repayments on credit card balances.
Having conducted and worked with a lot of customer research and data for financial services providers all I can say is this definitely serves a need and banks should take note of product design like this.