Persona Marketing

State Rail advertisement for anti social behaviour
State Rail advertisement for anti social behaviour

I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!

2 replies on “Persona Marketing”

MX – how could you Eri! 😛

Just this morning leaving the train station I saw that ad on a billboard and started to think about it more so it’s spooky that you did a post on it.

Now stop reading that garbage 😉

NB: I think I started taking more notice of that billboard since I started working in Parra – just a coincidence, I’m sure.

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