I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!
Erietta Sapounakis
Product Development + UX | CX + Service Design
Persona Marketing
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2 responses to “Persona Marketing”
MX – how could you Eri! 😛
Just this morning leaving the train station I saw that ad on a billboard and started to think about it more so it’s spooky that you did a post on it.
Now stop reading that garbage 😉
NB: I think I started taking more notice of that billboard since I started working in Parra – just a coincidence, I’m sure.
Disclaimer: I can usually be seen on the train reading my broadsheet.
Confession: Worryingly Henare, I have another blog post to write in response to an MX article. Please, do not think any less of me!