Hi, I’m Eri

I’m a design leader from Sydney, Australia. I help organisations set customer strategy, improve staff and customer experiences, and design and deliver new products and services.

The work I do starts with insight and data – be it from available reports, staff knowledge, or new research. The aim is to build a shared understanding of people’s needs to solve obvious and less obvious problems.

I call it the customer brief, and some of my most popular posts are about design research tools I use to build those briefs.


Meet-ups and events are an important source of learning and motivation for me, and I’m always so thankful to the community organisers and speakers who share their knowledge. I report back on Service Design, UX, CX, and agile meet-ups here and occasionally write about what I’ve learned in my design practice and work-life.