QR codes – they seem like a good idea, yet their implementation is often shallow and clumsy. Tesco have certainly shown what can be done with QR codes building a shopping experience at train stations in South Korea.
Customers use of mobile devices translates directly into efficiency gains and profits for Dominos pizza via SMH
An article in today’s SMH about the Domino’s food chain struck me as quite significant. Customers’ increased use of mobile devices when ordering has resulted in efficiency gains and increased profits for the business. Customers’ use of devices when ordering has: