I’ve followed some interesting and conflicting media recently. Tony Costa writing for Forrester evangelises location technologies improving customer experience citing four recent and compelling examples. On Australian TV last night 4 Corners followed the life and online privacy of a typical Australian family to demonstrate the reach of where our data goes. Once the breadth of data sharing was exposed, together with blatant privacy breaches the family were less than impressed. At the very least one could say that they appeared uncomfortable. I’m sure many in the viewing audience were. Here is an example reaction from the family, the daughter, a 24 year old university student was asked to comment on what she thought of being tracked in a shopping centre.
It’s been a few years since my last webDU so this year’s conference was a reunion of sorts with familiar faces, friends and dear old colleagues. I should point out that as a daemonite alumni I was a guest, so yes I am biased and I do think this conference is awesome. The staging was great, the food better and the speakers stellar. Did I mention there was ice-cream?
Adobe were a little self aware post Steve Jobs anti Flash rant but not defensive at this year’s webDU conference. Why? Because Flash continues to improve and there are few haters in the webDU crowd. Gone was the spiel about the quick uptake of flash and flash penetration in the market place. The emphasis this year was on performance improvements in Flash beta 10.1. Expect more fan fare after the official release later this year.
I have been to 4 webDU conferences and this was the first year that I was not on the Daemon organising team. It felt strange to not have to do anything but enjoy myself, and that I did.
With only about 3% of online browsers turning into shoppers, augmented reality has the potential to shake up ecommerce by simulating a real life experience.