Apr 25, 2010 1
Meaningful Video Ratings
I have been following Margaret and David for some years now so I know the difference between a 3 star movie rating and a 3 ½ star movie rating. Generally though, ratings on web sites can seem fairly spurious unless the audience has some critical mass.
I just watched a video on TED (which I would heartily recommend) and rated it. I expected to indicate my rating by interacting with 5 blank stars. Instead I was presented with a list of words to select from, after which I saw a tag cloud rating. This is such a lovely twist on ratings, and a smart use of tag clouds. Watch the video and check out the ratings mechanism. The rules are that “you can choose 3 words, or vote for the same word 3 times“. Voting for the same word 3 times gives the user a chance to get their opinion across emphatically; and limiting the choice to 3 words keeps the rating meaningful.


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