Who owns the Twitter followers of an account when they were amassed during an employee’s tenure at a company? A case popped up in the news today on SMH (originally published in the New York Times).
So the topic of the evening was meant to be Social media and the music industry but that’s not quite what we got.
Having worked for a company behind open source software, I know how important community conduct is, on forums and other channels. In fact it was something that Geoff, as FarCry product evangelist had to (and I’m sure still does) moderate closely. This interaction between products and users is vital in fostering closer relationships between companies and customers, feature improvements and product innovation.
Social media and mobile phones are the communication and organising tool of this moment. As you well know these tools have been important factors in recent events like the Arab Spring and the London Riots. So I thought it an apt time to reflect on old school comms. I found this telegram from 1980 on a cleaning bee at my parent’s house.
An interesting thing happens when the speakers at Social Media Club don’t hit their mark. The speakers were talking about engagement but they weren’t getting any. The error they made was misjudging their audience as amateurs who needed to be shown how it’s done. They should have known that this is an audience of social media marketers and consultants with years of experience under their belts.
The evening began with a video, then an infographic. The speaker, Facebook evangelist Paul Borrud awarded generous prizes to reinforce the stats:
The use of Facebook, Twitter and Youtube in the uprising of ordinary citizens in Egypt is a fascinating example of the role the internet is playing to rally sentiment and organise individuals into a powerful force for political change. But examples of the internet inhibiting change are evident within the context of the Australian media landscape and political reform agenda, argues George Megalogenis.
Lessons learned from John Johnston, Social Strategist of original Earth Hour strategy
The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. There was take up from people, organisations and creative agencies; the latter happy to have the opportunity to work with an open brief. The major points of Johnston’s talk were:
Bernard Salt and Rebecca Huntley were guests at the last Social Media Club earlier this month. They presented their research on how Gen x and Gen y represent themselves online. Two themes emerged in the research: superficiality and authenticity.
I will admit, when the evening began with everyone in the room passing the mike and giving their elevator pitch, I was worried. There were over 60 women in the room and, one by one, they shared their name, job, employ—in many cases their own small business—and their twitter handle. I feared it would take all night but in a few minutes it was over. I found the exercise creepy; there was something evangelical about it, but I succumbed and came to realise that this spirit of promotion and openness was at the heart of the event.
The first Digital Citizens event tonight was a robust discussion on personal versus private online. The title of the evening was Private Parts: Personality and Disclosure – Finding a Balance in the Digital Space. Surprisingly it was the lawyer on the panel, Adrian Dayton (of Social Media for Lawyers) who was sounding like the ad man encouraging people to establish their personal brand and get it all out there on twitter. Sam North of Ogilvy PR, was reminding people of their contractual obligations to their employers and clients with words of warning to not speak badly about them. But, as ever in the social media space the lines quickly become hard to define. As soon as he described Ogilvy’s social media guidelines Damian Damjanovski of BMF spoke of one’s digital footprint, and that if we are active on social media platforms we will become traceable someway or another regardless of privacy settings on the content of accounts. The discussion then turned into what should one disclaim in their profiles: do you disclaim who you work for? Do you express the views as yours and not representative of your employer?
I just listened to episode one of The Flickerman on Radio National. It is the story of Cornelius Zane-Grey’s search for his missing girlfriend Lucinda. Someone is posting photos of her on Flickr!