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Sign up to the Company Customer Pact by Get Satisfaction

Having worked for a company behind open source software, I know how important community conduct is, on forums and other channels. In fact it was something that Geoff, as FarCry product evangelist had to (and I’m sure still does) moderate closely. This interaction between products and users is vital in fostering closer relationships between companies and customers, feature improvements and product innovation.

Social Media Club: Food, Wine and Social Media, 2 August 2011

An interesting thing happens when the speakers at Social Media Club don’t hit their mark. The speakers were talking about engagement but they weren’t getting any. The error they made was misjudging their audience as amateurs who needed to be shown how it’s done. They should have known that this is an audience of social media marketers and consultants with years of experience under their belts.

Two takes on the internet and politics

The use of Facebook, Twitter  and Youtube in the uprising of ordinary citizens in Egypt is a fascinating example of the role the internet is playing to rally sentiment and organise individuals into a powerful force for political change. But examples of the internet inhibiting change are evident within the context of the Australian media landscape and political reform agenda, argues George Megalogenis.

Pass the mike: Social Media Women 13 July 2010

Opening the night

I will admit, when the evening began with everyone in the room passing the mike and giving their elevator pitch, I was worried. There were over 60 women in the room and, one by one, they shared their name, job, employ—in many cases their own small business—and their twitter handle. I feared it would take all night but in a few minutes it was over. I found the exercise creepy; there was something evangelical about it, but I succumbed and came to realise that this spirit of promotion and openness was at the heart of the event.