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Digital Citizens – Social media and the music industry who are mildly embracing it

The panel at Digital Citizens: Ben Shepherd – Sound Alliance; Sam Buckingham – singer / songwriter; Gareth Stuckey – Director, Gigpiglet; Dan Rosen – ARIA Chief Executive Officer; Neil Ackland – Sound Alliance; moderated by@acatinatree. The event was held at FBI Social.

So the topic of the evening was meant to be Social media and the music industry but that’s not quite what we got.

Sign up to the Company Customer Pact by Get Satisfaction

Having worked for a company behind open source software, I know how important community conduct is, on forums and other channels. In fact it was something that Geoff, as FarCry product evangelist had to (and I’m sure still does) moderate closely. This interaction between products and users is vital in fostering closer relationships between companies and customers, feature improvements and product innovation.

Social Media Club: Food, Wine and Social Media, 2 August 2011

An interesting thing happens when the speakers at Social Media Club don’t hit their mark. The speakers were talking about engagement but they weren’t getting any. The error they made was misjudging their audience as amateurs who needed to be shown how it’s done. They should have known that this is an audience of social media marketers and consultants with years of experience under their belts.

Two takes on the internet and politics

The use of Facebook, Twitter  and Youtube in the uprising of ordinary citizens in Egypt is a fascinating example of the role the internet is playing to rally sentiment and organise individuals into a powerful force for political change. But examples of the internet inhibiting change are evident within the context of the Australian media landscape and political reform agenda, argues George Megalogenis.

Lessons learned from not for profits: Social Media Club 13 September 2010

Dae Levine and John Johnston on stage

Lessons learned from John Johnston, Social Strategist of original Earth Hour strategy

The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. There was take up from people, organisations and creative agencies; the latter happy to have the opportunity to work with an open brief. The major points of Johnston’s talk were:

Pass the mike: Social Media Women 13 July 2010

Opening the night

I will admit, when the evening began with everyone in the room passing the mike and giving their elevator pitch, I was worried. There were over 60 women in the room and, one by one, they shared their name, job, employ—in many cases their own small business—and their twitter handle. I feared it would take all night but in a few minutes it was over. I found the exercise creepy; there was something evangelical about it, but I succumbed and came to realise that this spirit of promotion and openness was at the heart of the event.

Do I need a disclaimer just to have a bad day?

The first Digital Citizens event tonight was a robust discussion on personal versus private online. The title of the evening was Private Parts: Personality and Disclosure – Finding a Balance in the Digital Space. Surprisingly it was the lawyer on the panel, Adrian Dayton (of Social Media for Lawyers) who was sounding like the ad man encouraging people to establish their personal brand and get it all out there on twitter. Sam North of Ogilvy PR, was reminding people of their contractual obligations to their employers and clients with words of warning to not speak badly about them. But, as ever in the social media space the lines quickly become hard to define. As soon as he described Ogilvy’s social media guidelines Damian Damjanovski of BMF spoke of one’s digital footprint, and that if we are active on social media platforms we will become traceable someway or another regardless of privacy settings on the content of accounts. The discussion then turned into what should one disclaim in their profiles: do you disclaim who you work for? Do you express the views as yours and not representative of your employer?