“The challenge is finding that niche and filling that content”
— Karla Courtney
An interesting thing happens when the speakers at Social Media Club don’t hit their mark. The speakers were talking about engagement but they weren’t getting any. The error they made was misjudging their audience as amateurs who needed to be shown how it’s done. They should have known that this is an audience of social media marketers and consultants with years of experience under their belts.
The evening began with a video, then an infographic. The speaker, Facebook evangelist Paul Borrud awarded generous prizes to reinforce the stats:
John Johnston, Social Strategist of original Earth Hour strategy
The core of the original Earth Hour strategy was the combination of user generated content with brand assets that were licensed as open source. People, organisations and creative agencies took up the cause; the latter happy to have the opportunity to work with an open brief. Key lessons:
Bernard Salt and Rebecca Huntley were guests at the last Social Media Club earlier this month. They presented their research on how Gen x and Gen y represent themselves online. Two themes emerged in the research: superficiality and authenticity.