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It’s an error that makes good design look far easier and more replicable than it really is.

“UX proponents tell tall tales about how good design really takes place. Bottom-up, evidentiary design implies that the designer is ultimately unnecessary, a mere facilitator who draws out a solution from the collective… And top-down, genius design becomes indistinguishable from salesmanship. As a result, design dissolves into other, more established disciplines like business intelligence, product marketing, and corporate evangelism. It’s an error that makes good design look far easier and more replicable than it really is. And worse, it allows people to conclude that their own expertise from data analytics to advertising to illustration is a sufficient stand-in for design.”

Breakthrough strategies

Breakthrough strategies… They rarely come from the typical strategic planning effort. Nor do they typically result from the common practice of generating and evaluating strategic options. And they certainly aren’t inspired in a traditional board offsite, executive retreat, or brainstorming session. Instead, they start with individuals working on big, specific challenges who find novel ideas in unexpected places, creatively combine them into innovative strategies, and personally take those strategies to fruition—against all odds.

Innovation is about arguing, not brainstorming.

“the idea behind brainstorming is right. To innovate, we need environments that support imaginative thinking, where we can go through many crazy, tangential, and even bad ideas to come up with good ones. We need to work both collaboratively and individually. We also need a healthy amount of heated discussion, even arguing. We need places where someone can throw out a thought, have it critiqued, and not feel so judged that they become defensive and shut down. Yet this creative process is not necessarily supported by the traditional tenets of brainstorming: group collaboration, all ideas held equal, nothing judged.