Everything has changed post-COVID-19- How can fieldwork continue now that researchers cannot simply meet with participants?
Debriefing as soon as possible after your research encounter is vital. Push yourself beyond first impressions with these 10 questions.
Ethnography for Marketers: A Guide to Consumer Immersion was recommended to me in 2007, I finally got round to reading it in 2010 and the other day I revisited the copious notes I took. This is a book about ethnography, research, projects and design. But why write a blog post that is a book review? Particular when the subject is essentially a text book?