eri on the interweb

I was chatting to a friend recently. She works in house as a marketer and is also responsible for the production of graphic materials — ads, posters, business cards, brochures and the like. What has happened, rarely, but disastrously, is incorrect phone numbers appearing on print material that was proofed and approved by the internal client.

I don’t know about you but I know the client rarely takes responsibility for their part, and I think this is much worse when you are an internal supplier. So what to do?

Step 1. Don’t start with the design
Take a leaf out of the web development process and instead present a “wireframe”, a black and white blue print of the information only. The client, in this step need only focus on proofing the copy.