Mr and Mrs Rude in the workplace

… There are benefits to rudeness … that is, for those who perpetrate it. In a study conducted by a trio of American universities last year, it was discovered that rude men earn 18 per cent more than “agreeable” men, while rude women earn 5 per cent more than nice women.

The study comprised 10,000 workers over a period of 20 years, and it concluded that one explanation for the salary difference is that rude people tend to be more forceful during salary negotiations. The result? They get what they want.

Persona Marketing

State Rail advertisement for anti social behaviour
State Rail advertisement for anti social behaviour

I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!