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Thoughts on the internet, design and user experience.

Dec 16, 2009 2

Persona Marketing

State Rail advertisement for anti social behaviour

State Rail advertisement for anti social behaviour


I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!

Permanent link to this post (76 words, 1 image, estimated 18 secs reading time)

Comments

  • np5bqt gdhschsysfkh — xpsnig
  • Mashable reports that the moderation load was too big to bear for… — Erietta Sapounakis
  • oh you are most welcome for the write up. And link changed… — Erietta Sapounakis
  • Thanks to @erietta for our write-up 'Curated event list for your convenience'… — The Fetch (@thefetch)
  • Thanks so much for the write-up – I've only just seen it… — Kate Kendall

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