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The gap between technology and trust

I’ve followed some interesting and conflicting media recently. Tony Costa writing for Forrester evangelises location technologies improving customer experience citing four recent and compelling examples. On Australian TV last night 4 Corners followed the life and online privacy of a typical Australian family to demonstrate the reach of where our data goes. Once the breadth of data sharing was exposed, together with blatant privacy breaches the family were less than impressed. At the very least one could say that they appeared uncomfortable. I’m sure many in the viewing audience were. Here is an example reaction from the family, the daughter, a 24 year old university student was asked to comment on what she thought of being tracked in a shopping centre.

Telecommuting – the future ain’t what it used to be

Productivity versus collaboration. Isolation versus distraction. The pros and cons of working from home and “telecommuting” were making the rounds last week with articles about Google and Yahoo policies. Google, despite enabling its users to collaborate remotely doesn’t favour the practise itself. The positions of these companies on the matter are summarised by Asher Moses and Ben Grubb with some additional research facts, stats and links. Here’s a sample:

Getting training to stick: Google Revamps Its Workforce Education Programs via WSJ.com

Getting these programs to work, though, is tricky. Management experts say it is all well and good to send employees to classes, but to get the lessons to stick, employees need to apply them to their daily work lives. Employees often take a class and “say, ‘Gee, this is great,’ and go back to their jobs and do the same old thing,” says Professor David Bradford, director of the executive program in leadership at Stanford University.