May 1, 2010 4
Can brands survive without design? Australian government to enforce plain packaging for cigarettes
Richard Prince's cowboy series of photographs were based on the Marlboro Man commercials
This week the Australian government announced that it would be the first country in the world to enforce that cigarettes be sold in plain packaging. The plan is that by 1 July 2012 cigarette packets:
- will feature no logos,
- will feature no brand imagery,
- will be uncoloured,
- will not be allowed any promotional copy.
The brand name will have to:
- be a standard colour,
- in a standard position,
- in a standard font,
- in a standard size.
As well as this the graphic health warnings will be updated. The new packet non-design will be tested for its effectiveness, but it will look something like this:
How the generic pack of cigarettes will look. Image courtesy of the Sydney Morning Herald
Comments