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The gap between technology and trust

I’ve followed some interesting and conflicting media recently. Tony Costa writing for Forrester evangelises location technologies improving customer experience citing four recent and compelling examples. On Australian TV last night 4 Corners followed the life and online privacy of a typical Australian family to demonstrate the reach of where our data goes. Once the breadth of data sharing was exposed, together with blatant privacy breaches the family were less than impressed. At the very least one could say that they appeared uncomfortable. I’m sure many in the viewing audience were. Here is an example reaction from the family, the daughter, a 24 year old university student was asked to comment on what she thought of being tracked in a shopping centre.

Google Santorum

Search for “Santorum” and the top result will land you on this page. I was just alerted to this long running campaign via a friend’s Facebook post. The details of it are documented on Wikipedia. Its part political activism against the US senator’s anti gay remarks, part organic google bomb. Organic in the sense that organic search terms are ones that rise to the top of search engine results pages without manipulation. The wikipedia entry of the campaign to create this neologism (a new word definition) included this account of the request to Google to address the matter.