“The faster a business grows the faster it dies also … We decided to put ourselves on a growth program … so all decisions from then on were made as if we were going to be here a hundred years from now. Slowing down the growth, saying no to a lot of opportunities and just being more responsible.” – How I Built This – Patagonia: Yvon Chouinard
Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success. It’s not good enough just to have an amazing product and a healthy bank balance. Long-term success is dependent on a culture that is nurtured and alive. Culture is the environment in which your strategy and your brand thrives or dies a slow death. Think about it like a nurturing habitat for success. Culture cannot be manufactured. It has to be genuinely nurtured by everyone from the CEO down. Ignoring the health of your culture is like letting aquarium water get dirty.