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Considering customer efficiency in experiences

There’s efficiency and there’s experience. Last month I published an article for UX Mag on the subject of customer efficiency. It opens with a story about the Melbourne trams. It’s conductors were replaced by machines in an efficiency drive. However the efficiency of customers and of the service required consideration around tasks beyond ticket purchase. Conductors served a multitude of customer needs but in the narrow assessment of their use they were deemed redundant.

My Blurb book’s back

I received my second book made by Blurb in the post the other day. This was the first book I had made that was a black and white text, 5″ x 8″ paperback. I ordered one hard cover with dust jacket and a couple of paperbacks. I was well impressed by the paper quality and the binding. The hard linen cover is beautiful and austere, but unfortunately the image did not align correctly … or at least as I thought it would.