There’s efficiency and there’s experience. Last month I published an article for UX Mag on the subject of customer efficiency. It opens with a story about the Melbourne trams. It’s conductors were replaced by machines in an efficiency drive. However the efficiency of customers and of the service required consideration around tasks beyond ticket purchase. Conductors served a multitude of customer needs but in the narrow assessment of their use they were deemed redundant.
What are diary studies?
Diary studies, otherwise known as User Research Diaries or “Cultural probes” were pioneered for use in design research by William “Bill” Gaver, Professor at Goldsmiths London. Interestingly he doesn’t analyse diary content, nor does he create scenarios or personas from them instead using them as a base from which to validate other data. He does not create personas, preferring instead to revisit the raw data.
The first Service Design Conference was held earlier this month in Sydney, organised by Steve Baty and Donna Spencer – the team behind UX Australia. It was one stream with 7 presentations in scenic Darling Harbour. It was nice to not have to scurry between rooms for multiple tracks and good to know I wasn’t missing out on anything. The attendees were a UX crowd, and all seemed to be practitioners within the service design space. There was only a brief mention about the differences between service design and experience design. Everyone there wasn’t about to be held up on semantics. All the speakers dove straight in to describe how they work and deliver as service design practitioners.
Earlier this week Lauren Tan presented at Service Design Drinks on her university research paper. In it she looked at 2007 DOTT (Design of the Times, internet archive link, may not be complete site) design projects in the public and social space.
Service Design Drinks 8: Jeremy Walker, Service Design Innovation Coach, BT Financial Group, 17 January 2011
I have just come off the back of a service design project so Jeremy Walker’s presentation at Service Design Drinks 8, brought home more than a few familiar experiences. It also made me think back to my few years in sales—but more on that later. In a nutshell Jeremy argued:
- Mine the data available, your organisation is most probably ignoring it.
Melis Senova began her presentation with this premise: if you interpret every choice as a design decision, you can look at your life as a designed experience. And concluded: if we all design our lives, can we design our industry?
Service Design Drinks 5: Touch-point workshops and what role does the service designer play in implementation?
The talks couldn’t have been more different at this weeks service design drinks. Stephen Cox, Customer Experience Manager at Westpac opened the night with a presentation on touch-point workshops. Janna DeVylder from Meld Studios invited the audience to ponder whether the service designer has a role to play in the execution of projects. The first was a talk around design education, the second a discussion about design implementation.
If you have not been, Service Design Drinks is a casual meet-up, where guest speakers present and take questions from the audience. It’s held regularly at the Trinity Bar in Surry Hills. The fourth event was held on 18 May and was attended by 30 or so user experience designers, including a team from Different.
* Warning: this film review contains spoilers *