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Jobs to be Done Sydney #4 Interview workshop

Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who also host and sponsor Product Mavens and Product Talks Sydney. I’ll be getting along to one of those very soon.

Jobs to be Done Sydney meet-up review

I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be Done at UX New Zealand  with ABC colleagues Justin Sinclair and Raymond van der Zalm and he has been incorporating the method into UX and product strategy and design projects at the ABC.

Design research #3: Don’t ask why

While I was a student  I worked in retail. At one store we were encouraged (forgive me if you hate sales assistants) to ask open questions to invite conversation. It’s harder that it sounds. Years later while being trained in user research we were encouraged to ask why. Not only why, but as many whys as we could … and you know why … to get to the root cause, that deep fundamental driver of behaviour. Of course this too is not as easy as it sounds. Unless you’re a charming 5 year old asking why can sound pretty obnoxious and being asked why can make anyone feel quite defensive. I’m guessing advice like this has its roots in the famous 5 Whys, which I take to be a tool of analysis, not a script. If you disagree with anything here, or have more to add please say so in the comments.

Design research #2: 10 questions to debrief after an inquiry

I recently read IDEO’s HCD toolkit and it reminded me of the instruction offered in Ethnography for Marketers: A Guide to Consumer Immersion, which I have written about before. If you do any type of UX research, particularly observational research, but have not had formal research training I think you will find them both worthwhile reads. This is my summary of advice from both these texts on debriefing after a contextual inquiry.

Sebastian Chan on Museums for the Next Generation Part 2: Do tag lists get unwieldy over time?

back row snap of the event

I first saw Sebastian Chan speak at Web Direction on 2007. He presented on social tagging (“folksonomy”) projects at the Powerhouse museum. The first of these projects was the digitisation of electronic fabric swatches. After that the entire collection was digitised and published available for public classification. Recently I saw him present and got an update on these projects.