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Jobs to be Done Sydney #4 Interview workshop

Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who also host and sponsor Product Mavens and Product Talks Sydney. I’ll be getting along to one of those very soon.

Jobs to be Done Sydney meet-up review

I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be Done at UX New Zealand  with ABC colleagues Justin Sinclair and Raymond van der Zalm and he has been incorporating the method into UX and product strategy and design projects at the ABC.

product mavens snippets

My first Product Mavens found me the loveliest, warmest bunch in Sydney. I am  curious about product management in those areas where it crosses over into UX which is why I am interested in this group. So often UXers come across marketers and product managers as stakeholders yet I am not sure we always talk the same language. The topics last week focused on the marketing terrain and social media marketing at that. Presentations came from Enjel Phoon, a lawyer whose firm recruited on twitter, the developer and entrepreneur behind product marketplace Blue Parcel, and PR consultant Roger Christie.