That my team — a design team — does research, has at times confused colleagues unfamiliar with design methods. Some expect that customer research is produced solely from the market research team and that any design findings only come out of the usability lab. So, to set the scene on our latest field study I presented an introduction about how ethnography has played a part in the product design and innovation of many brands we are familiar with.
I’ve not yet been responsible for a roadmap but I have certainly fed information into them, so I was very keen to check out yesterday’s meetup and hear from a panel who disagreed and agreed on the merit and use or uselessness of product roadmaps. The panellists were
Monday 23rd March was the fourth installment of the Sydney chapter of the Jobs to be Done meetup, and the first co-organised by me. That’s right, after so many years of attending meetups I’ve finally stepped up to help Christian keep the ball rolling. As always we were wonderfully and generously hosted by Brainmates who also host and sponsor Product Mavens and Product Talks Sydney. I’ll be getting along to one of those very soon.
It’s fascinating to hear about the decision making process of customers when they decide to buy a product. Its more interesting still to think about the reasons they may be leaving another product for this to happen. What may on the surface seem perfectly rationale ends up being haphazard, circumstantial, and even highly emotional.
I’ve been meaning for the longest time to do some reading on Jobs to be Done framework, but like so many little jobs it had remain undone. Until Monday night that is when Christian Lafrance organised the first Sydney meet up at the Trinity Bar in Surry Hills. Christian has presented on Jobs to be Done at UX New Zealand with ABC colleagues Justin Sinclair and Raymond van der Zalm and he has been incorporating the method into UX and product strategy and design projects at the ABC.
“Novel ideas by themselves have no impact on society. It is their implementation that separates invention from innovation.”
We were talking “innovation” at work so I thought I would pull out this article. Innovation is such a buzz word it seems, to me at least; it loses its meaning each time it is uttered. But it’s meaning is concrete.
GE launched an interesting campaign site recently on “creative innovation” with short videos including an interview with Edward de Bono who talks innovation; namely:
I worked for the Swatch Group many many years ago. I was already a watch obsessive and I loved Swatch. I was quite the tragic. So, it was sad to hear of the passing of Nicolas Hayek this week, credited with saving the entire Swiss watch industry.