Banner image on Snoop Dogg's Facebook Shop
At a FED event in April, I asked Dean McEvoy co founder of group buying site Spreets a question about the deals function. What was the point of quotas for deals considering that Spreets is so popular, it is inevitable that all deals go ahead? He replied and said “watch this space”. Well, nothing has happened so far in terms of innovations on Spreets or any other group buying site. But something has happened on Facebook. With Snoop Dogg.
Dealing and sharing on Spreets
Last week blogger OMG with Emily on FBi radio’s Up for it program, was talking about Snoop’s latest entrepreneurial venture. If you shop on Snoop, the more likes a product gets the bigger the discount. So you can get a $7.99 fragrance with 300 likes for $5.99. Bargain!
Volume discount via liking on Snoop's Facebook shop
Gmail, it used to be so fresh, so clean. Now tile ads.
Note the Spreets tile ad in the right hand column. The large graphic in the body of the email is a newsletter.
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I put my juvenile interviewing skills to use by asking my friend and UX pro Dori Miller why she is planning to swim a double crossing of the English Channel. Thats right, Dori plans to swim to France and then back again and all for a good cause. Check out her answers to such probing questions as “Is peeing while you swim and getting that warm feeling the best thing that will happen to you on your epic challenge?” on her blog: Over the Bounding Main: Eriettas Top Ten Questions about Channel Swimming.
Dori is swimming to raise money for Parkinsons with Team Fox.
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I worked for the Swatch Group many many years ago. I was already a watch obsessive and I loved Swatch. I was quite the tragic.
So, it was sad to hear of the passing of Nicolas Hayek this week, credited with saving the entire Swiss watch industry. Luxury plays its role in creating desire, defining categories and setting fashion trends. It’s hard to imagine a luxury market without the watch category and without brands like Omega, Longines, Rado and Bregeut. Proving that the profit is at the lower end of the market these brands and many others were saved by a plastic watch.
Nicolas Hayek invented the Swatch concept to compete against inexpensive Japanese time pieces that were decimating the Swiss watch industy. It was genius product design. The mechanism was built into the plastic case making it super tough and mass producible. Seasonal ranges made the brand exciting, cute, fashionable, fun and sometimes even controversial. Swatch was a design triumph and celebrated designers and artists alike with special editions.
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