Tribute to my lovely netbook as HP announces likely exit from PC market

I love my HP Mini netbook. LOVE it. It’s light, small, powerful, the keys feel and work like Apple keys, it has a touch screen that I use all the time when I am scrolling through notes on research outings, and very importantly it’s purple. Better yet I won it in a competition last year after decrying my work Dell laptop in a 25 words or less poem. The Dell works fine but just feels awful to use.

So today I hear that HP, faced with mounting competition and a more focussed business strategy are bowing out of consumer electronics.  Obviously the competition is too fierce and their efforts not enough. While their electronics generate the most revenue they reap the least profit. I must admit that between an iPad and a netbook I may choose the former, but I am so glad I have the latter for now.

Over the Bounding Main: Eriettas Top Ten Questions about Channel Swimming

I put my juvenile interviewing skills to use by asking my friend and UX pro Dori Miller why she is planning to swim a double crossing of the English Channel.  Thats right, Dori plans to swim to France and then back again and all for a good cause. Check out her answers to such probing questions as “Is peeing while you swim and getting that warm feeling the best thing that will happen to you on your epic challenge?” on her blog: Over the Bounding Main: Eriettas Top Ten Questions about Channel Swimming.

Persona Marketing

State Rail advertisement for anti social behaviour
State Rail advertisement for anti social behaviour

I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!