I put my juvenile interviewing skills to use by asking my friend and UX pro Dori Miller why she is planning to swim a double crossing of the English Channel. Thats right, Dori plans to swim to France and then back again and all for a good cause. Check out her answers to such probing questions as “Is peeing while you swim and getting that warm feeling the best thing that will happen to you on your epic challenge?” on her blog: Over the Bounding Main: Eriettas Top Ten Questions about Channel Swimming. Read the rest of this entry »
A few years ago I read an article in My Career about whether your job has a personality. It goes on about introverts and extroverts but it struck a chord with me at the time. I remember my good friend Tamara Graham telling me why she left her established career in teaching. It was during an overseas holiday, where she was outdoors all day, taking snaps that she decided that she hated being inside, staring at the same walls and what she really wanted to do was travel around and take photos.
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State Rail advertisement for anti social behaviour
I picked up a copy of MX today, (sophisticated reading I know) and noticed this advertisement by State Rail. It warns that anti social behaviour will attract an on the spot fine. I thought
Aggressive Guy was pretty close to a persona in marketing. Not a very fleshed out persona I’ll admit, but I think we have all come across someone like this. Bogans, you have been warned!
