May 16, 2010 1
Augmented Reality Changeroom Demo
With only about 3% of online browsers turning into shoppers, augmented reality has the potential to shake up ecommerce by simulating a real life experience.
May 16, 2010 1
With only about 3% of online browsers turning into shoppers, augmented reality has the potential to shake up ecommerce by simulating a real life experience.
May 11, 2010 0
Mar 9, 2010 0
The first Digital Citizens event tonight was a robust discussion on personal versus private online. The title of the evening was Private Parts: Personality and Disclosure – Finding a Balance in the Digital Space. Surprisingly it was the lawyer on the panel, Adrian Dayton (of Social Media for Lawyers) who was sounding like the ad man encouraging people to establish their personal brand and get it all out there on twitter. Sam North of Ogilvy PR, was reminding people of their contractual obligations to their employers and clients with words of warning to not speak badly about them. But, as ever in the social media space the lines quickly become hard to define. As soon as he described Ogilvy’s social media guidelines Damian Damjanovski of BMF spoke of one’s digital footprint, and that if we are active on social media platforms we will become traceable someway or another regardless of privacy settings on the content of accounts. The discussion then turned into what should one disclaim in their profiles: do you disclaim who you work for? Do you express the views as yours and not representative of your employer?