I will admit, when the evening began with everyone in the room passing the mike and giving their elevator pitch, I was worried. There were over 60 women in the room and, one by one, they shared their name, job, employ—in many cases their own small business—and their twitter handle. I feared it would take all night but in a few minutes it was over. I found the exercise creepy; there was something evangelical about it, but I succumbed and came to realise that this spirit of promotion and openness was at the heart of the event.
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Collis Ta’eed spoke at webDU a few years ago on how to start a web community. He should know, Collis founded the Envato network which publishes PSD Tuts, Vector Tuts, Active Tuts, Freelance Switch amongst other titles. It’s inspiring to hear about web success stories. The Envato network employs 25 people and attracts ‘a few million visitors a month’. Impressive.
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Adobe were a little self aware post Steve Jobs anti Flash rant but not defensive at this year’s webDU conference. Why? Because Flash continues to improve and there are few haters in the webDU crowd. Gone was the spiel about the quick uptake of flash and flash penetration in the market place. The emphasis this year was on performance improvements in Flash beta 10.1. Expect more fan fare after the official release later this year.
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With only about 3% of online browsers turning into shoppers, augmented reality has the potential to shake up ecommerce by simulating a real life experience.
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